The GTM Nights Manifesto
The GTM Nights Manifesto
Align, Conquer, Repeat: Bridging Sales, Marketing, and Customer Success for Unbeatable Go-to-Market Execution
Introduction
In a rapidly evolving marketplace, there is an increasing need for Sales, Marketing, and Customer Success to converge under one unified revenue department for better alignment, execution, and growth. Welcome to GTM Nights—the premier networking event dedicated to creating a holistic Go-To-Market (GTM) strategy.
Statistics show that companies with aligned revenue-generating departments are 67% better at closing deals and drive 36% higher customer retention rates. But in the face of rapidly shifting buyer behavior and expectations, coupled with technological advancements, the lines between Sales, Marketing, and Customer Success are increasingly blurred.
That's why GTM Nights exists.
Our Mission
Strategic Convergence: To facilitate meaningful conversations that lead to the strategic alignment of Sales, Marketing, and Customer Success.
Knowledge Sharing: To create a venue for GTM professionals to share cutting-edge strategies, techniques, and tools that elevate go-to-market execution.
Networking: To forge valuable relationships that transcend professional boundaries and facilitate synergistic collaborations.
Resource Dissemination: To provide an enriching platform where industry leaders can share actionable insights through case studies, panels, and keynote speeches.
Innovation: To champion the integration of technology and data-driven approaches in crafting superior GTM strategies.
The Need for a Unified Revenue Department
Marketing’s Role
Marketing is no longer just about top-of-the-funnel activities. In today’s landscape, it’s about building a brand that not only attracts but also nurtures and retains customers.
Sales' Role
Sales is increasingly reliant on marketing-generated insights and tools to close deals efficiently. It is no longer just about the 'close'; it's about initiating a sustainable relationship.
Customer Success' Role
Customer Success is not merely an after-sales service. It's a growth driver that ensures customer satisfaction and cultivates brand advocates.
The Convergence
When these three departments function as separate silos, the entire GTM strategy suffers. Research indicates that companies with poor alignment between sales and marketing departments have 36% lower customer retention rates and 38% lower sales win rates.
Why GTM Nights?
Through GTM Nights, we aim to break down these silos. With our thoughtfully curated events, you will gain actionable insights into:
Bridging the gaps between these revenue-generating departments
Leveraging data for better decision-making across the revenue department
Employing cutting-edge technologies that enable better alignment and execution
Understanding the legal and ethical considerations in GTM strategies
Conclusion
GTM Nights is not just an event; it's a movement aimed at redefining the way organizations think about and execute their go-to-market strategies. Join us in pioneering a future where Sales, Marketing, and Customer Success are not just aligned but are seamlessly integrated into a single, high-impact revenue department.
Because together, we don’t just go to market. We conquer it.
Join us at GTM Nights, where the future of revenue-generating teamwork is not just discussed—it's created.